Studies have shown that when children learn to cook, they are more likely to eat nutritious
food otherwise often rejected, like vegetables or salads. At Maggi, we understand the
power of home-made cooking. We are committed to inspiring families to cook tasty and
balanced home-made meals every day, with the fresh ingredients they love, and as a
family-together moment whenever possible. In 2017, with the launch of the Maggi ‘Simply
Good’ initiative, we further reinforced our global ambition to help individuals and families
cook for healthier lives. Not only are we transforming Maggi products with simpler and
healthier ingredients, we are also deploying an ambitious cooking education programme
for adults, children and teenagers. This includes recipes, menu ideas, simple cooking tips
and online courses. Both our Sustansya Caravan and Maggi pop-up kitchens provide
young people with basic nutrition information and teach them the skills they need to cook
tasty and nutritious meals.
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