In 2013, McDonald’s made commitments to increase customers’ access to fruits, vegetables, low-fat dairy and water on its menu with the Alliance for a Healthier Generation, an organization that was co-founded by the American Heart Association and the Clinton Foundation. The global commitment was independently verified in the 20 top markets that represent 85% of McDonald’s global sales.
These markets are Argentina, Australia, Austria, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States.
Today, McDonald’s and AHG released a five-year report on its progress against the 2013 commitments. The report, prepared by Keybridge, demonstrates the power of cross-sector collaboration to drive progress on a large scale. In the participating markets:
- More than 6.4 billion fruit, vegetable, low-fat dairy and water items have been served in Happy Meals since September 2013;
- Under these commitments, McDonald’s removed soda from Happy Meal menu boards and now only feature milk, water and juice. Between 2013 and 2018, the percentage of Happy Meal customers selecting milk, water or juice as their beverage increased from 36% to 48%;
- Over the last five years, we’ve seen innovation around menu items from recommended food groups available to consumers. In 2018, there were 161 fruit, vegetable, low-fat dairy and water options offered in Happy Meals across the 20 major markets.
McDonald's is very grateful for the input that we have received from stakeholders and experts and look forward to an ongoing exchange of learnings and perspectives to help drive its evolution. McDonald’s and Healthier Generation are now working on a new set of Global Happy Meal goals announced last year. In addition to creating the first global nutrition criteria for McDonald's children’s offerings, simplifying ingredients, and being transparent with nutrition information, these goals include a commitment to leverage innovative marketing to help increase the purchase of foods and beverages that contain recommended food groups in Happy Meals.